Created for a fictional company, the original idea for the brand was creating a coffee company that would reflect on what's typically associated with coffee. Being quick, full of energy and ambitious.
In the initial planning, I wanted to explore different ideas on what this logo idea would look like. In my sketches, I decided to focus on dogs, especially ones that are known for their speed and greyhounds popped up for me.
Research text used in the initial planning stage
Logo ideas for the first one, I wanted to incorporate the dog in the middle of the design and make the two round circle resemble balls a little. I did a couple of colour choices to explore how it could come out and ultimately came out with the top design.
This is the secondary logo design, as I thought that having a design that's vertical and less designed as the first one would be sufficient to have
This is the final design layout to demonstrate how the logos would look on products such as coffee cups and bags. Under this design, you can also see how a handbag design would look and a coffee package.
